A dedicated IP address suggests that you'll have a distinctive numeric identifier on the Internet and that it won't be shared with other's websites or applications as it happens with a shared hosting account. There are lots of uses for a dedicated IP - for example, when an SSL certificate is needed in case you have a web-based store and you would like to accept online payments or when you have a login form and you would like the info that users submit to be encrypted. A dedicated IP address could also be used for other apps, such as a VoIP server, for example. In addition, it'll offer more credibility and security to your sites, since a network flood to a shared IP won't have any effect on your dedicated IP. In the event that you host your websites with us and you have your own server, you'll be able to get one or several dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP included with the hosting server.